Our EXPERIENCE
Experience: noun – the process of acquiring
knowledge or skill through practical involvement,
observation, or emotional engagement.
Experience: noun – the process of acquiring knowledge or skill through practical involvement, observation, or emotional engagement.
Our team unites a diverse range of industry experience and expertise across various aspects of the cosmetic and fine fragrance sector. Each member brings unique disciplines and strengths that, when combined, transform promising ideas into successful brands.
Here are some brands that we have had the privilege of working with at different stages of their life cycles, leveraging our experience, knowledge, and passion to create brands and products that inspire.
Fine Fragrance
Fine Fragrance
CONTES
DE PARFUMS
The Brief
The aim was to create a premium niche fine fragrance brand that distinguishes itself through its unique quality and clear differentiation, thereby ensuring its long-term viability.
The concept, development, creation, and implementation had to begin from a blank canvas, encompassing all aspects of the brand and ultimately establishing a connection with the final consumer.
The Brand Difference
“Signed Perfume Stories”
World-renowned perfumers are stepping into the limelight by linking their names to the fragrances that reflect their personal experiences and stories. The inaugural collection for CdP is named CITIES. As these olfactory narratives unfold, they invite enthusiasts to embark on a sensory journey across the globe.
The Brand Storytelling
Some of the world’s most revered perfumers were invited to express a personal, memorable moment or experience directly linked to a city of their choice through the evocative art of perfume creation, allowing consumers to fully immerse themselves in an unforgettable and intimate experience. Each scent in the CITIES collection captures the essence of a specific location, evoking memories and emotions tied to those places. From the bustling streets of Tokyo to the peace and calm of the Hydra coastline, these fragrances share an intimate memory.
Launched with nine 100ml EdP fine fragrances
The Brand Development
Brand naming, logo devices and brand guidelines
Perfumer briefing and selection of fragrances
Storytelling and complete brand copywriting
Design of primary and secondary packaging
Overseeing photography, and design of all promotional and POS material
Social media strategy and communications
Pricing and international commercial strategy
HOUSE
OF HELIOS
Fine Fragrance
The Brief
The objective was to establish a high-quality, contemporary fine fragrance brand that prioritises inclusivity and embodies a strong social vision and voice.
Starting with a blank slate, the concept, creation, development, and implementation needed to encompass all aspects of the brand, right through to its commercialisation.
The Brand Difference
“A Social Vision and Voice”
By harnessing the expertise of exceptional perfumers, the aim was to develop and establish a brand that offers high-quality fragrance collections, reflecting values that resonate with the complexities of the world we live in. By doing so, it seeks to foster a deeper connection between individuals and the important narratives that shape their lives. The inaugural collection for hOUSE OF hELIOS is enneaKIND.
The Brand Storytelling
Drawing inspiration from the well-known personality theory of the Enneagram, enneaKIND offers a distinctive olfactory experience that fosters personal emotional positivity. It encourages individuals to appreciate and embrace their true selves, regardless of circumstances. This collection promotes a respectful attitude towards life’s differences and nurtures feelings of self-esteem.
Launched with nine 100ml EdP fine fragrances
The Brand Development
Brand naming, logo devices and brand guidelines
Collection naming, logo device
Perfumer briefing and selection of fragrances
Storytelling and complete brand copywriting
Design and overall production control of primary and secondary packaging
Overseeing photography, and design of all promotional and POS material
Social media strategy and communications
Pricing and commercial strategy
Skincare
Skincare
JÚLIA BONET
The Brief
It was determined that the Júlia brand required rebranding to cultivate a more international image and to adopt a more uniform approach to both existing and new skincare collections, thereby further reinforcing the brand across all levels.
The rebranding initiative aimed to reconnect the brand with its foundational roots and rich history, prominently featuring the name of its founder. Existing collections were visually aligned, while the newly developed collections were strategically selected to address market segments that the brand had previously overlooked. The process of creating, developing, and implementing these new skincare lines included the Sun Defence collection, the Lucency collection, and the Gold collection.
The Brand Difference
“The Art of Beauty”
By utilising cutting-edge and innovative, high-performance natural active ingredients alongside scientific biotechnology, distinctive skincare collections were created and formulated to fulfil their promises. This approach offers customers a genuinely unique experience, thereby enhancing brand awareness and fostering loyalty among diverse target audiences following the rebranding.
The Brand Storytelling
For the rebrand, the inspiring story of the brand’s founder, marked by her pioneering determination, vision, and spirit, was an excellent choice to convey a refreshed and more robust brand image. This narrative draws upon decades of expertise and knowledge in the luxury retail skincare sector. Additionally, scientific rigour further validated the effectiveness of each new collection by employing a language and communication tools that were suitable for both the sector and its target audiences.
Sun Defence collection launched with 5 SKUs
Lucency collection launched with 3 SKUs
Gold collection launched with 5 SKUs
The Brand Development
Brand renaming, logo devices and brand guidelines
Formulation and briefing to manufacturing laboratories
Storytelling and complete brand copywriting
Design of primary and secondary packaging
Overseeing photography, and design of all promotional and POS material
Social media strategy and communications
Pricing and commercial strategy
OLEVI
Skincare
The Brief
The objective was to create a modern and highly effective skincare brand, along with its inaugural collection, that tackles both biological and chronological ageing while maintaining genuine green credentials.
Starting from the ground up, the concept, creation, formulation, development, and implementation needed to cover all aspects of the brand and this new line, including support materials for consumers at the point of sale.
The Brand Difference
“A new approach to effective skincare treating both biological and chronological ageing”
This brand is founded on extensive scientific research, incorporates the latest advancements in green science and revolutionary biotechnology active ingredients, and has a strong connection to the Mediterranean. The first collection being 01 REPAIRING
The Brand Storytelling
Inspired by significant medical discoveries recognised with Nobel Prizes, this narrative intricately weaves a compelling love story between science and nature. This narrative focusses on a powerful natural ingredient sourced from the Mediterranean, along with other innovative actives, to address both chronological and biological skin ageing processes—processes that are distinct but yield similar effects. The brand prepares, treats, and protects the skin, which results in it becoming healthier, smoother, firmer, and more vibrant while also diminishing visible signs of ageing and preventing further damage. The advanced biotechnology harnesses these beneficial anti-ageing properties, thereby enhancing the brand’s eco-friendly credentials. OLEVI – I LOVE.
Launched with 11 SKUs
The Brand Development
Brand naming, logo devices and brand guidelines
Formulation and briefing to manufacturing laboratories
Storytelling and complete brand copywriting
Design and overall production control of primary and secondary packaging
POS material, including promotional material
Haircare
Haircare
VICTOR TORO
The Brief
The objective was to create a luxury, high-performance haircare brand with a unique USP that showcases a range of natural products, each clearly differentiated, and endorsed by a prominent Spanish hairstylist using his name.
This project needed to be initiated from scratch and encompassed the product concept, creation, formulation, development, and final implementation. It aimed to produce items for both end consumers and salon use, addressing all aspects of the new brand. The work also included the development of a training manual for retail sales staff as well as support materials for the end consumer.
The Brand Difference
“Simply Natural Haircare”
By developing highly effective haircare products composed of a significantly higher percentage of natural ingredients, this brand becomes the first in the haircare sector to target the resynchronisation of the circadian rhythm, along with a strong sense of social responsibility. It is endorsed by Victor Toro, one of Spain’s most esteemed professionals in the hairdressing industry, who is a renowned hairstylist for celebrities, the affluent, and the famous, with salons located across Spain and Andorra.
The Brand Storytelling
The brand offers natural and highly effective luxury haircare products and treatments. It is inclusive and prioritises wellbeing, demonstrating strong social responsibility from both an environmental perspective and within communities, supported by Fairtrade claims. The brand is endorsed by a renowned Spanish celebrity hairstylist. These products and treatments are specifically formulated to treat, repair, rebalance, and protect hair, harnessing the richness and textures of exquisite botanical formulations. Innovative natural and botanical active ingredients work in harmony to treat, resynchronise, rebalance, and safeguard the health of both hair and scalp, aligning with the 24-hour natural circadian rhythm cycle.
Launched with 17 SKUs
Launched with 8 professional SKUs
The Brand Development
Brand renaming, logo devices and brand guidelines
Formulation and briefing to manufacturing laboratories
Storytelling and complete brand copywriting
Design of primary and secondary packaging
Overseeing photography, and design of all promotional and POS material
Social media strategy and communications
Pricing and international and national commercial strategy
